Hales and Moore

A Brief History

About Main Image About Inset Image

Once upon a time, in a little village called Rainham...

We've been trading here since 1984, but what about before that, who occupied the shop and what did they sell? And how did Hales and Moore come about?
Well, pre 1984, our fishmongers was actually the "Discount Drug Store". Which was very similar to Boots or Lloyds but was not a pharmacy, just supplying the convenience items you may need.
The Record shop at number 11 Station Road was originally home to Dick and Mildred, and was actually the birthplace of Shane back in 1962, and Christine (Brad's Mother) in 1942. The other side of the fishmongers stands 15 Station Road - "Bunkers" was also a House before it was a shop. Lived in by the Ryder family, they are ancestors of Ryan. How many shop owners can say they have ties to three shops in a row?
So how did the Hales and Moore business come about? Well Horace (The founding Moore and now Delivery boy) had worked on the river all his life, on tug boats and as a lighterman. Starting out as a young lad picking winkles with Jack Carter just after the war. He became a freeman in 1954. As time drew on, he took his nephew Shane as apprentice, and once out of his indentures, they started Eel fishing.
They would take their catch up to Old Billingsgate Market which was then located on Lower Thames Street. When they began to bring back a few fish for local residents, they spotted a gap in the Market. So Shane left his job at the bank, and they set up temporary premises in Horace's Shed. Selling a string of Flounders for £1.50.
Finally when 13 and 15 Station Road became available or sale, they knew it was destiny. And the rest, as they say, is history.

What our Customers Say

"I've been a customer at Hales & Moore for many, many years. Fish of the highest quality, service second to none. I'll never go anywhere else for fish!"
F. G. Osborne Upchurch
"Fantastic service from extremely knowledgeable and friendly staff"
John Pearce
"I and my family have used 'Hales and Moore' for many years and enjoyed their high quality service and advice throughout that time. Always friendly and willing to please, the fish is the best quality anywhere in Kent as shown by the distance some customers travel to experience this very professional service. Long may they continue to provide what is a 'jewel' in the Medway area."
Bob Cox

Price List

View Price List

Give a man a fish, you'll feed him for a day.
Teach a man to fish and you'll Feed him for a year!!

Our Staff

The Friendliest People

Staff Member Thumbnail

Bradley Moore


Brad was taken apprentice of the river Medway at the age of 14 by his father Horace, becoming a freeman with a licence to trawl the river aged 21. He began his Hales and Moore career as soon as he left school aged 16, and has been a vital part of the team ever since. A keen golfer and Tottenham supporter, he brings the cheek and charm to the shop front!

Staff Member Thumbnail

Shane Hales


Shane was taken apprentice of the river Medway, also at the age of 14 by his Uncle Horace. At the age of 21 he was made Freeman and given his trawling licence. He also, at the same age opened the shop we know and love today. In 2000 he was made Chamberlain of the ROFF (Rochester Oyster and Floating Fishery) and also elected Foreman of the Jury. If Shane's not in the shop, you'll probably find him sitting by one of his syndicate lakes, fishing rod in hand, and searching for a 30lb Carp!

Staff Member Thumbnail

Ryan Caston

Apprentice Freeman

Ryan started his career as a Chef, working at locally acclaimed Restaurant "The Barn" and then also spendng time in the French Riviera. After a year working at Hales and Moore, he was made apprentice to his Uncle Shane in 2015. He is now in charge of all social media, creating the Recipes and answering any questions you may have about your Fish (With a little bit of help from Brad and Shane!)